Are you one of the thousands of people thinking about camel toe?
If you read my blog entry yesterday “Camelflage Your Camel Toe? Oh, Please!“ you saw the Google Trends graph showing people were hot for camelflage. At the time, I had no idea what it was or why all the buzz. (I’ll admit, I have seen camel toe before, but I hadn’t heard of camelflage.) I’ll explain more below, but first…
Having a little fun with the topic that I’d never thought of as a problem or a big deal before, I created this 34 second YouTube video for yesterday’s post:
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So, why all the fuss about Cameltoe? What triggered the fascination? And, as a marketer, I want to know if there’s a formula for creating such a buzz about any product? Can you create a marketing phenomenon on demand?
Last evening while my wife and I were driving to Barnes and Nobel I was rambling on as I often do about Internet marketing. You see, I eat, drink, and dream about Internet marketing, and I’ve found the best time to talk about it with my wife is when were on Route 128 driving at 70 mph. (My wife isn’t as interested in marketing as I am.)
I was excitedly explaining how my little 34 second video on camel toe was getting so much traffic and how much fun it was to see that people were watching my video. But, I had a big question…
I wanted to know what caused the buzz in the first place. How did camelflage get in Google’s Hot Trends? I figured that if I could solve that problem, and could predictably get people to search for a product (any product) on Google, that I’d be a marketing genius. And, then it happened – - I got a hint at the answer…
While looking through the stacks of books at B&N I got a text message on my Blackberry saying that I had a new comment on my “Camelflage” YouTube video. Shannon, the founder and president of Camelflage commented that, “This is an awesome video!! I like the music. Just an FYI, Camelflage was on Howard Stern today. That’s why all the buzzzzzzz “
So, that’s it! You’ve got to hear the rest of her story.
You’ve heard enough from me on this subject. I don’t see camel toe as a problem when I go to yoga class. I do not recommend the product. But, hey, I’m a man. Enough said.
So, stop reading what I have to say, and watch the video by the founder of Camelflage, and hear the story of the fascinating discovery she made in yoga class:
Go To Camelflage Website… Click here
Cool. So, marketing lesson #1: Get on the Howard Stern show!
Were You Hypnotized By Howard Stern?
Camelflage was on Howard Stern and everyone was mesmerized. They wanted see with their own eyes what Howard Stern was describing on the radio. Thousands of people have been affected. Are you one? Have you been searching for pictures of camel toe on the Internet? Are you checking the mirror in yoga class now? Do you worry about Camel Toe before you leave the house? Are you checking to see if others have camel toe? If you answer yes to any of these questions, Shannon has a fix for you. [SOLVE CAMEL TOE - SPECIAL - FREE SHIPPING FOR A LIMITED TIME] 
If you liked this post, please social bookmark this and Twitter about this post. It’ll encourage me. 
